Marketing Plan

GOALS
Short Term (3 months):
Short term goals in the beginning are supposed to be easy to hit, as they will keep you motivated and encouraged to continue to the next goal. The rewards are also implemented to continue to help improve your quality and social media presence

GOALS: MILESTONE: REWARD:
GOAL ONE 1000 Views Purchasing a logo
GOAL TWO Shared by 50 Friends Purchase an intro
GOAL THREE Reply to every comment on videos. Good and or bad Take a week of posting videos.

Medium Term (12 Months +)
Collaborating with a larger YouTube channel is the main goal of this sector. As this is one of the greatest ways of increasing flow on your channel and gaining subscribers. It benefits both side of the party, as your followers will flow onto the larger channel and vice versa.

GOALS: MILESTONE: REWARD:
GOAL ONE 1000 subscribers in total (multiple platforms). Purchase upgrading equipment to improve video quality
GOAL TWO Shared by a larger blog/channel Purchase better editing software to improve video quality
GOAL THREE Collaborate with a larger blog/channel Create social media on all platforms for your YouTube channel

Long Term (3 years+):
Long term goals are for when you can be considered successful. We begin to help out other as they have helped you; this not only keeps your channel growing but helps maintain a positive image online.

GOALS: MILESTONE: REWARD:
GOAL ONE 100000+ Views Create your own domain
GOAL TWO Become featured on another social media platform. Continue to purchase better equipment and software with profit from partnership
GOAL THREE Shout-out a smaller blog/channel You will be repaid by the other YouTuber in the long run for helping them out in the beginning

AUDIENCE:
The audience I am trying to communicate to are predominately males ages 16-30. This age would have a massive social media presence and be helpful in the expansion of the channels. The 16-year-old plus age group are happy to read interesting material, whereas any younger may be uninterested and rather just watch videos. My blog based around cars and videos would also cater to enthusiasts of motor racing, cinematography, film, design, automotive trades and blogging enthusiasts.

MY AUDIENCE PERSONA:
A 20-year-old male student who has a passion for cars. His favorite movies include Mad Max, Fast and the Furious and Django Unchained. He spends most his time watching videos on YouTube and trying to keep up to date with all the people he is following on all platforms of social media

ADVERTISING/BUDGET:
Advertising is tricky, as too much can backfire and become annoying, seeing potential viewers and subscribers turn away from you channel. Paid advertising will be much less frequent as the blog/channel will not be making money in the beginning.

FREE ADVERTISING PAID ADVERTISING
FACEBOOK

POST FREQUENCY WEEKLY
FACEBOOK PAID ADS

POST FREQUENCY MONTHLY
TWITTER

POST FREQUENCY DAILY
NEWSPAPER

POST FREQUENCY BI ANUALLY
YOUTUBE

POST FREQUENCY FORTNIGHTLY
CAR MAGAZINES
Mighty Car Mods Issues
Hot Rod MagazineWheels Magazine

POST FREQUENCY BI ANUALLY
BLOG

POST FREQUENCY WEEKLY
OTHER BLOGS/CHANNELS

POST FREQUENCY MONTHLY

 MEASURING SUCCESS:
My success would be determined by my goals as stated above.

BLOG: YOUTUBE:
SHARES TRACK THE NUMBERS OF SHARES THE BLOG POSTS GET
STATISTICS VIEW STATS AND GROWTH ON WWW.SOCIALBLADE.COM
VIEWS KEEP A TALLY OF PEOPLE VIEWING YOUR SITE THROUGH GOOGLE ANALYTICS
SUBSCRIBERS TRACK THE NUMBERS OF SUBSCRIBERS DAILY
FOLLOWERS CHECK HOW MANY PEOPLE(S) ARE FOLLOWING YOUR BLOG ON A WEEKLY BASIS
COMMENTS READ THE POSITIVE AND NEGATIVE COMMENTS ON YOUR VIDEOS

 

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